Today our class had the chance to sit down with Joe Wier, the owner of Hieser Insurance, and the conversation quickly became more than just a talk about policies and premiums. Joe shared the heart behind his business—how every decision he makes centers around serving people, protecting families, and supporting the local community he cares so deeply about.

Joe talked about the unique responsibility that comes with being an independent insurance agency in a rural area. He emphasized that insurance isn’t just paperwork; it’s real lives, real farms, and real businesses depending on the right coverage when it matters most. With so many of his clients tied to agriculture, he works hard to understand the realities of farming life—seasonal challenges, equipment risks, family legacies, and the unpredictable nature of the industry.

What stood out the most was Joe’s emphasis on relationships over transactions. He shared how he takes the time to get to know his clients personally so he can guide them toward coverage that genuinely protects their future. Whether it’s a young family buying their first home, a farmer expanding their operation, or a small business needing specialized support, Joe’s goal is to make sure every client feels seen, supported, and fully understood.

He also spoke about the importance of trust—showing up, being transparent, and doing the right thing even when no one sees it. His commitment to providing honest, comprehensive solutions has helped Heiser Insurance become a dependable resource for people who want more than a policy—they want peace of mind.

Our visit was a great reminder that strong businesses aren’t just built on strategy; they’re built on service, integrity, and genuinely caring for the people you work with. Joe embodies that, and it was inspiring to learn from someone who leads with both expertise and heart!